“Bonjour!”; “Guten Tag!”; “goededag”: Hearing French, German, and Dutch / Flemish is very common in the multilingual Benelux region. And with English being the lingua franca, it’s one of the more diverse linguistic regions in Europe. Of course, this affects the communication between clients and companies as well.
Customers expect companies to interact with them in their preferred language. For companies, this means that everything, from their website to their customer support, should also be multilingual. In theory. Because in practice, it requires more resources to hire employees that are fluent in four languages, and in the current labor market, it’s also not that easy to find them. If your company is operating globally, the challenge gets even bigger.
Luckily, there is an excellent solution for this: multilingual chatbots!